A free, independent guide to tech startup risk in Ontario.
trulystacks is the educational resource behind Truly Insurance - built so founders can read their risk before they ever talk to a broker.
trulystacks is a free, independent educational guide.
It covers cyber, Tech E&O, and D&O risk for Ontario tech startups. trulystacks does not sell insurance, does not require a login, and does not rank or compare insurers.
Free to read
No paywall and no signup. Every guide, glossary term and case file is open to anyone.
Three coverages, explained
Cyber & Privacy, Tech E&O, and Management D&O - the tower Ontario tech startups actually buy.
Independent and educational
trulystacks does not sell insurance, does not rank insurers, and does not compare quotes.
Built by Truly Insurance.
trulystacks is built and maintained by Truly Insurance, a division of BrokerUnion Insurance Inc., a RIBO-licensed Ontario insurance brokerage with a specialist tech practice. The resource is independent of any insurer - reading it doesn't obligate you to use Truly, and Truly built it so founders understand their exposure before talking to any broker, ours or anyone else's.
Licensed in Ontario
Part of a RIBO-licensed Ontario insurance brokerage, with a specialist tech practice.
A specialist tech practice
We underwrite your stack, not your headcount. Our brokers read term sheets and SAFE notes fluently.
Why this resource exists
We built trulystacks so founders can understand their exposure before they talk to any broker - ours or anyone else's.
Where the coverage actually gets placed.
Truly Insurance places business with major insurers, MGAs, and specialty markets across Canada. Every quote you request through this resource is placed by a RIBO-licensed Ontario broker at Truly Insurance - not an anonymous platform. The team reads term sheets and SAFE notes fluently, and reading here never obligates you to buy through them. trulyinsurance.ca
Your clients ask about cyber insurance. Now you have an answer.
When a client asks whether they're covered for a specific risk, you shouldn't have to become the insurance expert too. We work alongside MSPs, IT consultancies and brokers to answer that question - clearly, and behind the scenes, so the client relationship stays yours.
Specialist backstop for your clients
When a client's risk sits outside your wheelhouse, we help frame the exposure and where the policy actually responds - no jargon handed back to them.
Co-branded reference materials
Guides, glossary terms and breach playbooks you can share with clients as part of your own advisory, with ours named or not.
The coverage details stay with us
We handle the underwriting, the tower and the servicing - so your client conversations stay about the work, not the paperwork.
Share a few details about your practice and a Truly Insurance broker will reach out to talk through how we work alongside partners. This is a separate intake from the founder form on /get-started, so partner referrals don't mix with individual coverage inquiries.
Ready to build your stack?
You've learned the basics and built a stack. When you're ready, a licensed Ontario broker will walk through it with you - stage, limits and the endorsements your buyers actually require.